2024
Curricular & Co-curricular Activities
Session on Achieving Problem–Solution Fit
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Effective Sales & Marketing Strategies
Pharmaceutical marketing workshop covering product positioning, sales techniques, and MR skills.
Curricular & Co-curricular Activities
Effective Sales & Marketing Strategies
SVCP Seminar Hall
About This Activity
This industry-oriented workshop prepared students for careers in pharmaceutical sales and marketing. Topics covered included product positioning and detailing, medical representative (MR) skills, key account management, digital marketing for pharma, and regulatory constraints on pharmaceutical promotion. Guest speakers from leading pharmaceutical companies shared real-world experiences and recruited directly from the event.
Objectives
- Introduce pharmaceutical marketing principles and regulations
- Develop product detailing and MR communication skills
- Expose students to digital marketing in healthcare
- Connect students with pharmaceutical industry recruiters
Key Highlights
Guest speakers from 3 leading pharma companies
Mock MR detailing exercise and feedback
Pharmaceutical marketing case study competition
Campus recruitment post-workshop by participating companies
Photo Gallery
marketingsalespharmaceuticalMRcareer
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